Popsugar by Vivian Nunez.
Try: Rejuvenatio Serum ($100)
Regina Merson started Reina Rebelde as an homage to Mexican culture, especially the beauty routines she found in telenovelas. The beauty brand's product line celebrates women's multifaceted personalities by encouraging them to be both reinas and rebeldes. It features everything from eye palettes to lipsticks that all scream, "I have arrived."
Try: 4 Play Wet Dry Eye Color ($20)
Bésame Cosmetics has trailblazer Gabriela Hernandez to thank for a beauty brand that embraces the romanticism behind makeup. Gabriela wanted women to feel enamored with all they could do with makeup and how it made them feel.
Try: Sun Kissed Delicate Rouge ($25)
Kat Von D
Kat Von D Tattoo Liner
$20 from Sephora
Everyone's favorite beauty brand was actually founded by a Latina — yes, Kat was born in Mexico to Argentinian parents. From its start in 2008 to today, the cult brand has expanded to include super-longlasting products and amassed a huge social media following.
Try: Tattoo Eyeliner ($20)
The well-known telenovela actress created consumable social content tied to a line of beauty products featuring some of her favorite shades. She hoped to inspire those who had admired her makeup routine from afar for years.
Try: Buh Bye Baby ($25)
Latina besties Lora Arellano-Tovar and Dana Bomar had a lifelong dream of creating the best makeup brand out there when they launched Melt. A huge Instagram following, true passion, and amazing eye and lip products have led them to be one of Rihanna's favorite makeup brands.
Try: Stepford ($19)
$85 from Sephora
This Latina's beauty brand appeals to those who are wary of chemicals in beauty products. All of Tata's launches are completely free of synthetics and embrace the wellness side of skin care and makeup.
Try: Illuminating Moisturizer ($85)
One of the creative minds behind Battington Lashes is TV personality Lilliana Vazquez. Her affinity for beauty and all things empowering are clear in the beautiful false lashes she releases.
Try: Harlow Lashes ($26)
Bubble $20 from Sephora
Every Beautyblender-lover has Rea Ann Silva to thank for the magic that is created with a Beautyblender. Rea Ann credits her passion and determination for her success. Her goal was always to create a flawless foundation blend with a product that was accessible for all.
Try: Beautyblender Bubble ($20)
Circa Beauty Studio Set Translucent Powder
$12 from Walgreens
Hollywood-inspired makeup line Circa Beauty has Eva Mendes leading its creative direction. The beauty brand boasts everything from the perfect red lipstick to longlasting eye shadows to amazing brushes.
Try: Studio Set Translucent Powder ($12)